After natural disasters, many victims never financially fully recover. Wanting to change the paradigm from survival to restoration the founder, a disaster preparedness expert, built a start-up to see if there was a way to empower online fundraising with knowledge.
I was hired to help her find out. Toward that noble end, I created a 'brand salon' with creative people, her team, and interested parties to discuss her business and four brand platforms and tagline options. Critical and spirited discussion was encouraged.
With these insights, me and my little team developed tagline, style manual and messaging guide.