Ever wonder what you to do with the clothes that aren't quite dirty, but not wearable? Problem solved. Swash. A magical machine that combines the power Tide with the innovation of Whirlpool to take your clothes from not ready to wear to fresh and ready to go.
We all have it. The pile of clothes that aren't quite dirty, but not quite ready to wear. To combat this national tragedy, Tide and Whirlpool came together to create Swash, the next generation in laundry care.
I was the Shopper Marketing Creative Director on the multi-agency, multi-level, many multi-meeting launch.